18th century English theologian Joseph Priestly once said:
The message of this quote is clear: when it comes to communicating…keep the method simple. This is especially true in the world of business. Brainstorming sessions tend to be more productive when participants communicate clearly and concisely.
For unadulterated information transference, there is no more effective tool than a whiteboard. Yes, a whiteboard. In a meeting room setting, nothing beats a whiteboard for presenting talking points effectively and creating a better brainstorming environment.
As a visual tool, whiteboards can play all the way to the back of the room. With the many bright dry-erase marker colors available, text is more clearly visible on a whiteboard than traditional chalkboards. And since writing is done is real time, whiteboards help make meetings more personal and engaging, than passively sitting through a PowerPoint presentation.
Sometimes meeting leaders become slaves to complicated computer configurations and the annoying software glitches that can sometimes occur. Not so with whiteboards. “If you’re brainstorming with another person face-to-face,” says blogger Celine Roque, “a whiteboard can work much better than software – because you’re both equally familiar with the tools and the brainstorming isn’t constantly interrupted by technical errors and questions such as ‘What button do I press now?’”
In short, a whiteboard might not be as sexy as streaming video in a brainstorming session, but utilizing a whiteboard in your next meeting can help you be a better communicator. Whiteboards strip away presentation complexity, so you can communicate more effectively. Joseph Priestly would definitely approve.