You’re in the middle of spearheading a vital brainstorming session. Ideas are being thrown about. Great strides are being made. You’ve finally turned the corner from anarchy to productivity…when your dry-erase marker loses its boldness. You try another – same problem. Meanwhile the ideas have come to a halt. Finally, four minutes later you get a marker that works well enough to continue. But how much time has really been wasted?
Studies have shown that it can take up to four times as long as the interruption itself to get someone’s mind back to the task at hand.* So that four-minute delay can really mean a 20-minute delay – if you can even get the group back on track. The fact is, a tool as simple as a marker can have a dramatic effect on efficiency, inspiration and productivity.
We’ve all tried to use a dry-erase marker that’s fading fast. The once vivid color is pale, so you press the marker harder against the surface. No luck. Finally, you reach for another marker. And then another. You have no idea if any of these markers will work. And you wonder if you should throw them all out or keep them in case of … what? A marker emergency? Which means the next person at the board will face the same question when their markers start to fade.
Quartet, the world’s largest supplier of dry-erase boards, has an answer to this frustrating problem. Their patented Quartet EnduraGlide® marker is a breakthrough that eliminates interruptions in meetings as well as the question “Should I keep this or not?” By delivering always bold, vibrant colors, Quartet EnduraGlide® markers get your message seen clearly across the room from start to finish.
How important is a good marker?
Reducing interruptions, and providing visual communication is vital to getting the job done.
Having the opportunity to be creative, develop a complex strategy, or have a logical train of thought is dependent on uninterrupted cognitive flow.
“Costly Office Distractions,” Wells Journal, 01/27/2005
People retain 20 percent of what they hear, 30 percent of what they see, but 50 percent of what they both hear and see.
Dr. William Glasser, the William Glasser Institute
Once interrupted, it takes workers 25 minutes to return to the original task,
if they return at all.
Gloria Mark and Victor Gonzalez, University of California
A marker that’s losing ink might lead to an audience losing its attention. If you want to avoid potential interruptions and disruptions, use an Quartet EnduraGlide® markers.
A Bold Idea
Most markers work by containing a long cotton pad that soaks up the ink and delivers it to the nib or tip. When you throw away the marker, there’s ink left in the chamber, but it’s leaving too light a mark to be as effective as you would like.
The Quartet EnduraGlide® marker is different. It features an exclusive three chamber, liquid ink system that constantly delivers ink to the tip. A constant flow of ink means a constant flow of bold color even when the ink is almost gone. The pressurized, liquid ink system also means that Quartet EnduraGlide® markers deliver bold color even when held at an angle – no “shaking” the marker to get more ink to come out. If you forget to cap the marker, it’s not a problem either. With the liquid ink, 3-chamber system, you can leave a cap off for an entire day without any difference in how well the marker works.
The Quartet EnduraGlide® marker also features a transparent barrel so you can see how much ink is left. No guessing games. You know when to toss it and when to keep it. It’s bold until every last drop is used.
Quartet EnduraGlide® markers are AP certified, nontoxic, low odor, quick drying, clean erasing, and have an anti-roll cap. They come in an assortment of colors and are available in chisel, bullet and fine tips.
— Jim Kowalczyk
* “Costly Office Distractions,” Wells Journal, 01/27/2005